yakk:

Kanye West x Jay-Z // No Church In the Wild [Music Video]

Kanye and Jay-Z have decided to use an ‘x’ instead of an ‘&’ in the opening credits of their new music video. That’s how all the major cool indie blogs do it, so why not, right? And with Frank Ocean onboard, it seems that “No Church In the Wild” has ticked all the boxes to be featured on [insert pseudo-influential music site here].

But that’s not the main reason everyone has presumably been raving about this song, because it genuinely is a bit of a masterpiece. After “Ni**as In Paris” got released (I’m so politically correct with those stars), “No Church In the Wild” was definitely the standout of all the tracks on “Watch the Throne” to get the video treatment. So naturally, Kanye & Jigga couldn’t be bothered to get off their lazy asses and film the video. At a length of 5:04, they don’t even appear in it once. I mean, really guys? C’mon.

Despite a lack of celebrity presence, the video is a riot. Oh, you thought I was using a metaphor there? No, it literally is one big riot - in Prague of course. There are lasers, Rage Against the Machine inspired flames, riot shields, and of course an elephant. It’s very violent and bound to get Vigilant Citizen wagging his tongue about how Jay-Z is the antichirst or something like that. But most of all it’s beautiful - I can’t begin to describe how well this music video has been shot.

Despite not turning up to their own music video shot, Yeezy & Hov have managed to put out a pretty good video with “No Church In the Wild”. Oh who am I kidding, it was amazing and they were right to not risk ruining their sneaks.